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Most people assume communication teams exist to “send out updates.”Or that their role is to “make things sound good.” But historically, that couldn’t be further from the truth. Communication departments were born not out of creativity, but out of crisis. And to understand their true value today, you need to look at how they began. […]

Most companies hire digital marketers like they’re ordering slices of pizza:“Give me a PPC guy.”“Get us someone for SEO.”“We need a Meta ads person.” But here’s the thing, Digital Marketing is the whole pizza. Performance Marketing? Just one slice.SEO, Social, WebOps, Marketing Automation, Content? Also slices.You can’t build growth on slices alone. You need the

Marketing Automation has become a critical engine for modern growth teams.From Salesforce Marketing Cloud to HubSpot, Marketo to SFDC, entire departments are dedicated to campaign sequencing, sandbox testing, lead scoring, and CRM hygiene. But somewhere along the way, we forgot something important: Marketing Automation is still marketing. And too many teams today are executing flawlessly…

When hiring designers, most companies follow a familiar rhythm: Sounds logical, right? Except… it doesn’t always work. We’ve seen designers who aced interviews and showed stunning portfolios, only to struggle on the job. The same hiring managers who were once excited start asking: “Why is this taking so long?”“They seemed sharper in the interview.”“Are they…

Most companies know they need “content” to grow. But very few know what kind of content—and more importantly, what kind of writers—they actually need to make it work.So they hire a “content person.” Someone who can write blogs, maybe draft an email, and post on LinkedIn.And then wonder why their content machine never really scales.

Building Sustainable People Systems DEI (Diversity, Equity & inclusion) and Sustainability are seldom seen as profitability drivers in a business. These concepts are often labelled as industry buzzwords with very little research to how they impact the intellectual capital of the business, which in turn drives profitability. The optimal outcome of employing a diverse workforce

How to hire “The Right Person” for the job, every time According to a study conducted by the University of Baltimore, 90% of all hiring decisions are made based on how a person performs in an interview. However, interviewing is only 14% accurate in predicting how a person will perform in their job. One of

What your recruitment process says about your company, and its talent supply. Intro A job seeker’s experience & journey before onboarding will make or break the person’s performance on the job and outlook toward the organisation. A well optimised job seeker experience will also shape the talent pipeline to having the right talent pool attuned